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Denise Howell is a seasoned appellate and intellectual property litigator based in Los Angeles. Denise writes one of the first and most popular law-related blogs, Bag and Baggage, coined the term "blawg" and helped pioneer podcasting for lawyers. Microcontent obsessed since 2001, she is frequently quoted in the media on legal issues involving intellectual property and technology law. "Sound Policy" is Denise's show at IT Conversations, and it's also what she hopes results from the briefs she submits to court. Email Denise at dhowell@gmail.com.

Dennis Kennedy is a computer lawyer and legal technology expert based in St. Louis, Missouri. An award-winning author, a frequent speaker and a widely-read blogger, he has more than 300 publications on legal, technology and Internet topics, many of which are collected in his e-books. Dennis has been described as someone who knows almost every rock song in existence and, more importantly, how they apply to technology and law. Email Dennis at his gmail address.

Tom Mighell is Senior Counsel and Litigation Technology Support Coordinator at Cowles & Thompson in Dallas. He has published the Internet Legal Research Weekly newsletter since 2000 and blogged about the Internet and legal technology at Inter Alia since August of 2002. With Tom's singing, Ernie on guitar and Dennis' encylopedic knowledge of rock music, we may have the beginnings of a good band, if this whole blog thing doesn't work out. Email Tom at tmighell@swbell.net.

Marty Schwimmer left a partnership in the largest trademark practice in the world and founded Schwimmer Mitchell, a full-service IP micro-boutique in Westchester County, New York, where he represents owners of famous and not yet famous trademarks. He founded The Trademark Blog, the first IP law blog and the one with the most pictures. He is the first to come in and the last to leave in his firm. Email Marty at marty@schwimmerlegal.com.

Ernest Svenson practices law with a mid-sized law firm in New Orleans, specializing in business-related lawsuits. Most of his practice takes place in federal court, especially the Eastern District. He is best known for his weblog Ernie the Attorney, which he started as an experiment. Like many experiments it got out of control. Nevertheless, he continues to practice law and, occasionally, to seek enlightenment. Email Ernest at esvenson@gmail.com.
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May 29, 2006

Technosexuality Calling

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Posted by Denise Howell

I've finally been getting around to reading some back issues of Wired Magazine this weekend, which is always a worthwhile thing to do. (My regular magazine reading consists of: Wired, Technology Review, Popular Science, Fast Company, MacAddict — Dennis, you should subscribe to this, it will take your MacBook usage and enjoyment to new heights — and any of the free, locally ad-supported, parent-focused pubs available at the grocery store and My Gym. Put that in your demographic pipe and smoke it.) There, I may have found an answer to Dennis' recent lament, "I doubt that anyone has more trouble with or dislikes cell phone service more than I do." It's the MVNO, "mobile virtual network operator." What I do know thanks to Wired — Sky Dayton Gets Mobile — is that MVNOs, which piggy back on the carriers' spectrum and resell wireless services under their own name, will be a breath of fresh air to those frustrated by the products, features, and plans available from the big boys in the world of cellular services. What I don't know (and I'd love it if someone could enlighten me) is whether MVNOs, in addition to satisfying our longing for variety and flexibility, can do anything to offer improved reliability and/or speed; since their service backbone is the infrastructure of the existing cellular networks, they may just be putting lipstick on a pig.

The Wired article is several months old now (January oops, March; reading January now), and though it got me thorougly jazzed to own a Helio phone named after Y.T. from Snow Crash, it looks like only Hiro ultimately got the nod, and then with a spelling change (*sigh*). Ah well, it still is a terribly attractive notion to hitch one's cellular service wagon to a company that thinks of itself as "a gang of miltant consumers who barricade themselves inside a carrier's headquarters and refuse to leave until they get what they want." Though Helio is clearly targeting someone younger than me with more free time (or maybe a different way of looking at it is they're going after those inclined to post to Slashdot and Digg rather than just follow along), I find the whole notion refreshing, and look forward to more — whether from Helio or another MVNO.

Great marketing partnership for MySpace by the way. Though I'd probably never create a MySpace page on my own, if my phone were well integrated with it I just might. Also: when was the last time you encountered a cellular service provider with a blog?

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Comments (2) + TrackBacks (0) | Category: Technology | Web 2.0 | Wireless Communication


COMMENTS

1. Matthew Tapson on June 2, 2006 2:03 AM writes...


Interesting article. I think it's worth adding that Helio is something that has spun out of S.Korea. South Asia/Pacific countries tend to already have in practice what is soon to come to W.Europe/N.America. Also worth noting that it's been reported in S.Korea that T-Mobile is guarding the US market from Helio, apparently via its retail agreements with those who may also retail Helio handsets. As said, its reported - but the facts are unknown.

In terms of quality of service, specifically in regards to connections and reception, MVNOs don't have this element of control. BUT, if the MVNO gets big enough or is already big enough then it becomes a significant stakeholder (different to shareholder) in the carrier. The MVNO will have a contract with the carrier and there could become a point where the MVNO becomes big enough to dictate policy to its carrier and threaten to move to Cingular etc, rather than being grateful for the access. In the case of Virgin Mobile USA, Sprint has a financial share interest in the MVNO. If Virgin losses then Sprint losses. There's nothing simple in the MVNO world :)

What is simple is that the USA is going to be offered a lot this year from MVNOs. Ads for free minutes! Mobile content everywhere, cut prices, post pay without a contract, convenience... If MVNOs can't help with the service down time they certainly can help with forcing the market into being competitive.

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2. Helio Guy on June 13, 2006 3:19 AM writes...

What's interesting to an MVNO is that they can possibly "straddle" two different networks potentially INCREASING its network reliability. In Helio's case, if I'm not mistaken, Helio uses BOTH Sprint and occasionally Verizon's backbone. Does this mean it improves service? Time and experience will tell. In the meantime, if you're interested in getting your Hero - check us out: heliofriends.com

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