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Denise Howell Denise Howell
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Dennis M. Kennedy Dennis M. Kennedy
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Marty Schwimmer Marty Schwimmer
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Ernest Svenson Ernest Svenson
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Denise Howell is a seasoned appellate and intellectual property litigator based in Los Angeles. Denise writes one of the first and most popular law-related blogs, Bag and Baggage, coined the term "blawg" and helped pioneer podcasting for lawyers. Microcontent obsessed since 2001, she is frequently quoted in the media on legal issues involving intellectual property and technology law. "Sound Policy" is Denise's show at IT Conversations, and it's also what she hopes results from the briefs she submits to court. Email Denise at dhowell@gmail.com.

Dennis Kennedy is a computer lawyer and legal technology expert based in St. Louis, Missouri. An award-winning author, a frequent speaker and a widely-read blogger, he has more than 300 publications on legal, technology and Internet topics, many of which are collected in his e-books. Dennis has been described as someone who knows almost every rock song in existence and, more importantly, how they apply to technology and law. Email Dennis at his gmail address.

Tom Mighell is Senior Counsel and Litigation Technology Support Coordinator at Cowles & Thompson in Dallas. He has published the Internet Legal Research Weekly newsletter since 2000 and blogged about the Internet and legal technology at Inter Alia since August of 2002. With Tom's singing, Ernie on guitar and Dennis' encylopedic knowledge of rock music, we may have the beginnings of a good band, if this whole blog thing doesn't work out. Email Tom at tmighell@swbell.net.

Marty Schwimmer left a partnership in the largest trademark practice in the world and founded Schwimmer Mitchell, a full-service IP micro-boutique in Westchester County, New York, where he represents owners of famous and not yet famous trademarks. He founded The Trademark Blog, the first IP law blog and the one with the most pictures. He is the first to come in and the last to leave in his firm. Email Marty at marty@schwimmerlegal.com.

Ernest Svenson practices law with a mid-sized law firm in New Orleans, specializing in business-related lawsuits. Most of his practice takes place in federal court, especially the Eastern District. He is best known for his weblog Ernie the Attorney, which he started as an experiment. Like many experiments it got out of control. Nevertheless, he continues to practice law and, occasionally, to seek enlightenment. Email Ernest at esvenson@gmail.com.
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February 21, 2006

Miller Brews Up a Little Email Controversy

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Posted by Dennis M. Kennedy

Did you ever wish that you could have old email addresses forward to your new email address? How about a way to remember which of your throw-away email addresses you might have used to register on a website?

A story on the ComputerWorld website reports that Miller Brewing has touched off some controversy by sending follow-up emails to the "real" email addresses of people who register with "throw-away" email addresses. Some describe it as a little eerie or feeling a little like being stalked. I'm wondering if there might be a business model in providing a service that eventually reaches you at a good email address as you change, forget and move through a variety of email addresses.

I'll let you decide how creepy this story seems to you.

The detective efforts of the people involved are noteworthy for giving you excellent practical tips for digging for this type of information.

Comments (1) + TrackBacks (0) | Category: E-Mail


COMMENTS

1. Natalie on February 23, 2006 10:06 AM writes...

There is a business service out there called ECOA - email change of address. It's a patented technology (by FreshAddress, Inc., who happens to be my employer) and the service is designed to help businesses with update their opt-in customer lists with the lastest, "preferred" email addresses of those customers.

The key is the opt-in part. Even as we search for updated email addresses, we don't pass that back to the client if you opt-out. Our process is to contact you, once we have located what appears to be your most recent email address, let you know that XYZ Company, whom you have given permission to contact you in the past, is looking for your most current contact info, and is that okay to share with them.

There *are* companies out there who will perform this service without the opt-in aspect, and you have to be careful of those. But reputable players in our space always abide by CAN-SPAM regulations and opt-in permission is key.

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