The Employment Law Alliance (self-described without blushing as "2,000 of the finest employment and labor lawyers from more than 50 nations") today released the results of a poll on "Blogging and the American Workplace." Though I don't yet see the report or a press release on the ELA site, the pertinent details are summarized here: Work related blogs proliferate. The gist, if you trust the methodology and/or sample:

• at least 5% of U.S. workers are blogging; and
• 15% of U.S. employers have "specific policies addressing work-related blogging."

There's more, go read. Though I haven't seen the actual results yet, I have a number of questions and potential areas of concern. First, it doesn't sound to me from the summary like the survey made an effort to distinguish between purely personal blogging, at one end of the spectrum, and officially sanctioned blogging, at the other. By the same token, it doesn't sound like it begins to address the enormous gray area between the two poles: i.e., blogging that can be sometimes personal, sometimes work-related (like, say, people are), and which may or may not be acknowledged or embraced by an employer. The survey also seems like it could be hyper-focused on issues like whether an employee's blog might include "confidential or proprietary information concerning the employer," "damaging, embarrassing, negative information about the employer," and "criticism or satire about employers, co-workers, supervisors, customers, or clients," while ignoring the myriad potential benefits that also go along with a blogging work force.

I was surprised the survey found 15% of the participants' employers had an actual policy; I would have guessed lower. I was also surprised their research shows "as many as 10 million bloggers among the American workforce;" I would have guessed higher. Whatever my quibbles and questions, I agree with the ELA's implicit suggestion that companies and their lawyers should be paying attention to the impact of employee blogs. I would just urge them to endeavor to address the overall picture, and not limit themselves to a knee-jerk pouring of cold water on potential IP and liability fires; it's bound to splash on PR and marketing ones better left to rage. (Put another way: anyone have 2,000 copies of The Cluetrain Manifesto and/or Gonzo Marketing handy? For dessert: might I suggest a little World of Ends and Long Tail?)

[Update:] I wanted to clarify this is not intended as a criticism of the ELA, its members, or this survey. In fact, I applaud the organization for recognizing an important area of discussion, and adding to the discussion with its polling. I've chatted often with at least one ELA member, my colleague Sara Begley, who understands these nuances perfectly. It's worth emphasizing that I've only looked at a summary of the survey and its results, and — though my suggested reading list is an excellent one, if I do say so myself ;) — that it's highly unlikely Sara is alone in her insights.

[Update:] Related information is now available on the ELA site, including seven pages of charts (PDF). Among the additional items reported:

• "Among workers employed by companies with blogging policies, 18% say that the policy encourages employees to promote the company's business or reputation on their blogs."
• "49% of American workers employed by companies with blogging policies report that the policy distinguishes between blogging done from the employer's computer system and blogging done from home or other non-workplace locations."