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Denise Howell is a seasoned appellate and intellectual property litigator based in Los Angeles. Denise writes one of the first and most popular law-related blogs, Bag and Baggage, coined the term "blawg" and helped pioneer podcasting for lawyers. Microcontent obsessed since 2001, she is frequently quoted in the media on legal issues involving intellectual property and technology law. "Sound Policy" is Denise's show at IT Conversations, and it's also what she hopes results from the briefs she submits to court. Email Denise at

Dennis Kennedy is a computer lawyer and legal technology expert based in St. Louis, Missouri. An award-winning author, a frequent speaker and a widely-read blogger, he has more than 300 publications on legal, technology and Internet topics, many of which are collected in his e-books. Dennis has been described as someone who knows almost every rock song in existence and, more importantly, how they apply to technology and law. Email Dennis at his gmail address.

Tom Mighell is Senior Counsel and Litigation Technology Support Coordinator at Cowles & Thompson in Dallas. He has published the Internet Legal Research Weekly newsletter since 2000 and blogged about the Internet and legal technology at Inter Alia since August of 2002. With Tom's singing, Ernie on guitar and Dennis' encylopedic knowledge of rock music, we may have the beginnings of a good band, if this whole blog thing doesn't work out. Email Tom at

Marty Schwimmer left a partnership in the largest trademark practice in the world and founded Schwimmer Mitchell, a full-service IP micro-boutique in Westchester County, New York, where he represents owners of famous and not yet famous trademarks. He founded The Trademark Blog, the first IP law blog and the one with the most pictures. He is the first to come in and the last to leave in his firm. Email Marty at

Ernest Svenson practices law with a mid-sized law firm in New Orleans, specializing in business-related lawsuits. Most of his practice takes place in federal court, especially the Eastern District. He is best known for his weblog Ernie the Attorney, which he started as an experiment. Like many experiments it got out of control. Nevertheless, he continues to practice law and, occasionally, to seek enlightenment. Email Ernest at
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May 4, 2005

The Value of Firm-Sponsored Law Blogs

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Posted by Ernest Svenson

I agree with everything my cohorts have said about the value of blogs in general, and of law blogs in particular. Obviously blogs are, at their core, nothing more than an easy-to-use communications tool. But the successful ones require a certain kind of committment, which is why the blog craze was incubated by passionate individuals rather than corporations or partnerships. Corporations and other legal entities don't possess passion, although they may employ people who do. The best corporations harness that passion.

The corporate-type blogs have been growing in number and they'll keep growing. And just like the individual blogs some of them will be well-done and interesting while some will fall flat on their faceless faces. But even the corporations that like to operate behind a committee-created mask will learn that when the clock strikes twelve, and the costume party ends, the masks have to come off.

My law firm has experimented with blogging, and at some point we'll develop a full-fledged blog strategy. When we do, we'll probably do it very well. After all, we have the desirable (and accurate) reputation as a place where good lawyers do serious work without taking themselves too seriously. For now, the fact that I blog is good enough for our firm. But eventually we'll feel more pressure to have a firm-sponsored blog. The pressure will come when other Louisiana firms start blogs. Just like this firm in Baton Rouge, which has just recently started a weblog called Louisiana Law Blog.

How quickly will law firms move to develop weblogs? It depends on a lot of internal and external factors. But the clock is ticking. And for some firms that sound is loud and annoying; for others it is stirring and prompting them to act. When will your firm create a blog?

Tick, Tick, Tick, Tick, Tick, Tick, Tick, Tick.......

Comments (1) + TrackBacks (0) | Category: Blawgs | Future of Legal Blogging Article


1. Ontario Emperor on May 5, 2005 3:10 PM writes...

Perhaps it's just my experience with the in-house lawyers at my large corporation, who ALWAYS err on the side of caution, but I'm surprised to see that law firms are sponsoring blogs. Good to see otherwise.

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