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Dennis M. Kennedy Dennis M. Kennedy
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Denise Howell is a seasoned appellate and intellectual property litigator based in Los Angeles. Denise writes one of the first and most popular law-related blogs, Bag and Baggage, coined the term "blawg" and helped pioneer podcasting for lawyers. Microcontent obsessed since 2001, she is frequently quoted in the media on legal issues involving intellectual property and technology law. "Sound Policy" is Denise's show at IT Conversations, and it's also what she hopes results from the briefs she submits to court. Email Denise at

Dennis Kennedy is a computer lawyer and legal technology expert based in St. Louis, Missouri. An award-winning author, a frequent speaker and a widely-read blogger, he has more than 300 publications on legal, technology and Internet topics, many of which are collected in his e-books. Dennis has been described as someone who knows almost every rock song in existence and, more importantly, how they apply to technology and law. Email Dennis at his gmail address.

Tom Mighell is Senior Counsel and Litigation Technology Support Coordinator at Cowles & Thompson in Dallas. He has published the Internet Legal Research Weekly newsletter since 2000 and blogged about the Internet and legal technology at Inter Alia since August of 2002. With Tom's singing, Ernie on guitar and Dennis' encylopedic knowledge of rock music, we may have the beginnings of a good band, if this whole blog thing doesn't work out. Email Tom at

Marty Schwimmer left a partnership in the largest trademark practice in the world and founded Schwimmer Mitchell, a full-service IP micro-boutique in Westchester County, New York, where he represents owners of famous and not yet famous trademarks. He founded The Trademark Blog, the first IP law blog and the one with the most pictures. He is the first to come in and the last to leave in his firm. Email Marty at

Ernest Svenson practices law with a mid-sized law firm in New Orleans, specializing in business-related lawsuits. Most of his practice takes place in federal court, especially the Eastern District. He is best known for his weblog Ernie the Attorney, which he started as an experiment. Like many experiments it got out of control. Nevertheless, he continues to practice law and, occasionally, to seek enlightenment. Email Ernest at
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« Future of Legal Blogging Article - What makes a legal blog successful or unsuccessful? | Main | Future of Legal Blogging Article - What directions do you expect legal blogging to take over the next few years? »

May 2, 2005

Future of Legal Blogging Article - What's more important in the future: RSS, blogs or collaborations among bloggers?

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Posted by Dennis M. Kennedy

I really like blogging, but I've always said that blogs are the side show and RSS feeds are the main attraction. Lately, I've starting to talk about "Blogging 2.0," which is the current period in which bloggers are starting to cooperate on a variety of projects. When people look back on this period of legal blogging, I think that the focus will be on the projects that grew out of these collaborations rather than on blogging itself. For example, if we ever see something everyone would agree is a "virtual law firm," I have little doubt that it will have grown out of the efforts of bloggers.

Comments (2) + TrackBacks (0) | Category: Future of Legal Blogging Article


1. Marty Schwimmer on May 2, 2005 6:00 PM writes...

Dennis: what can a firm do with RSS that it can't do with a broadcast email?

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2. Dennis on May 2, 2005 10:29 PM writes...

Spam filters are hammering many traditional email newsletters, creating serious doubts about whether your email newsletters will make it to your subscribers. If the newsletters do make it to the inboxes of your subscribers, they have to fight with all of the other emails clamoring for attention in your subscribers' inboxes.

There are some other purely practical issues that favor RSS over email, but more interesting to me are the opportunities an RSS feed can open up for you to create a new type of permission marketing channel to your clients, potential clients and audience.

That said, RSS is still primarily the realm of early adopters and I'd in no way advocate a wholesale replacement of email newsletters with RSS. As with most things, your wisest move is to develop a diversified portfolio of options and give your audience a choice.

I made a few comments on this topic in the article at

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