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Denise Howell is a seasoned appellate and intellectual property litigator based in Los Angeles. Denise writes one of the first and most popular law-related blogs, Bag and Baggage, coined the term "blawg" and helped pioneer podcasting for lawyers. Microcontent obsessed since 2001, she is frequently quoted in the media on legal issues involving intellectual property and technology law. "Sound Policy" is Denise's show at IT Conversations, and it's also what she hopes results from the briefs she submits to court. Email Denise at

Dennis Kennedy is a computer lawyer and legal technology expert based in St. Louis, Missouri. An award-winning author, a frequent speaker and a widely-read blogger, he has more than 300 publications on legal, technology and Internet topics, many of which are collected in his e-books. Dennis has been described as someone who knows almost every rock song in existence and, more importantly, how they apply to technology and law. Email Dennis at his gmail address.

Tom Mighell is Senior Counsel and Litigation Technology Support Coordinator at Cowles & Thompson in Dallas. He has published the Internet Legal Research Weekly newsletter since 2000 and blogged about the Internet and legal technology at Inter Alia since August of 2002. With Tom's singing, Ernie on guitar and Dennis' encylopedic knowledge of rock music, we may have the beginnings of a good band, if this whole blog thing doesn't work out. Email Tom at

Marty Schwimmer left a partnership in the largest trademark practice in the world and founded Schwimmer Mitchell, a full-service IP micro-boutique in Westchester County, New York, where he represents owners of famous and not yet famous trademarks. He founded The Trademark Blog, the first IP law blog and the one with the most pictures. He is the first to come in and the last to leave in his firm. Email Marty at

Ernest Svenson practices law with a mid-sized law firm in New Orleans, specializing in business-related lawsuits. Most of his practice takes place in federal court, especially the Eastern District. He is best known for his weblog Ernie the Attorney, which he started as an experiment. Like many experiments it got out of control. Nevertheless, he continues to practice law and, occasionally, to seek enlightenment. Email Ernest at
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« Future of Legal Blogging Article - What is the current landscape for legal blogging? | Main | Future of Legal Blogging Article - Should every lawyer and law firm have a blog? »

May 2, 2005

Future of Legal Blogging Article - What are the three biggest benefits of blogging for lawyers?

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Posted by Dennis M. Kennedy

The first benefit is that you can create a good-looking, content-rich website without learning any HTML or other coding. If you use a hosted service, such as Typepad (, you can simply choose one of their templates and have a great website for under $15 a month.

The second benefit is that a blog can give your practice a voice and a personal presence. Because blogs consist of regular "posts" or short essays, many blog authors express their personalities and share their experience, expertise, insights and ideas. Many bloggers provide genuine helpful information and tips.

The third benefit is that bloggers are, for the most part, incredibly generous and helpful. As a blogger, you can gradually become part of the world's greatest network. I regularly talking on the phone or exchanging emails with some amazing people at the top of their fields who are also bloggers.

Comments (2) + TrackBacks (0) | Category: Future of Legal Blogging Article


1. Carolyn Elefant on May 2, 2005 10:46 AM writes...

One of the benefits of blogging is that it gives lawyers another mechanism of communication that can be used to leverage one's profile in a trade association or helping with a pro bono project. For example, last week I attended a conference on Ocean Energy, one of my legal specialties. During the conference, a couple of people got together to form a trade association to lobby Congress and ensure that ocean energy receives equal benefits with other renewables in the Energy Bill floating through Congress. I was named Legislative Director of the group - and I was able to bring immediate value by putting up our website, using a blog. I'm not saying that I was chosen as Legislative Director because I can blog - but my ability to blog gives me a no-brain, easy way to add value to the group and gives me visibility. You know how when you join a group, you're always supposed to volunteer to take minutes so that you stand out? Well, if you can blog, you can take it one step farther.

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2. Joel S. on May 2, 2005 2:54 PM writes...

For me, the second benefit is the biggest one, but that may be because I practice in areas of law that seem very compatible with blogging. I do estate planning and probate work almost exclusively (a little residential real estate mixed in), which means that (1) lots of laypeople need my services, and (2) these laypeople may not know much about the law, so my blog can help to answer their questions.

My impression is that many of the other attorneys practicing in these areas are "dabblers" and, frankly, don't really know what they are talking about. My blog separates me from the pack by showcasing my knowledge of estate planning and probate issues, and also (hopefully) gives potential clients a sense of my personality.

I view my knowledge and my personality as my two primary selling points; neither of these things can really be conveyed to potential clients by any other marketing methods.

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